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Muhufitness – training is not about time lost, but time won!
The brand Muhufitness was born in the autumn of 2016 and it is much more than just a brand or a company. It’s a lifestyle!
Muhufitness has been behind creating gym workouts on Muhu island, additionally the company organizes Lego-car races. You may also notice a custom Muhufitness car roaming around the Muhu roads. Coach Tõnis is a sportsman at heart and he has been active in bodybuilding competitions as part of “Team Kiivikas”, which is led by Estonia’s most known bodybuilder Ott Kiivikas.
The idea to create Muhu island’s own sports and casual clothing brand started developing in 2018. Shaping the idea into reality and product development happened with the help of friends and family. The clothing line “Destination Fitness” was launched four years later, in February of 2022. Known and loved Muhu places were brought into the brand as model names – Liiva, Koguva, Hellamaa, Kuivastu, Tamse, Nurme, Linnuse, Ridasi.
You can read more about the creation of Muhufitness from the sports club home page.
The questions were answered by Tõnis, the founder of Muhufitness.
Nature, the universe as a whole. Peace and balance between different fields of life – visible and invisible. Creating progress in development, moving forward with the development, enjoyment. Inspiring others, supporting and sharing. Seeing positive results and solutions in various circumstances.
I truly believe that Muhu is a tiny paradise. Wonderful nature, wonderful people. You can find everything you need in life on the island and it is hard to try to imagine a better place for children to grow, for me to develop, and to breathe fresh air. I feel at home from the moment I first stepped on the island and what is even more interesting – the feeling of home does not relate to my home farm, but I have this homely feeling everywhere on the island.
Because it is our own, our Muhu e-shop. Now, none of the entrepreneurial and fine Muhu islanders have to think about how to get their products to customers. Muhu Brands takes care of that via a modern platform and a single channel, creating extra value. The Muhu Brands e-shop is a great example of creating something together – when all of the great manufacturers of the island come together and put in their effort, everyone benefits.
It is also good that the e-shop is multilingual and helps cater to the wishes of the foreign fans of Muhumaa. It’s amazing to think that products have been ordered to Japan, the Philippines, the USA, and the UK, to name some countries.
Check out the product range and buy Muhufitness products.