PRESS RELEASE: Muhu now has its own e-shop MuhuBrands.com!

This week is a big and important one for Muhu island – we have opened Muhu’s own e-shop MuhuBrands.com. It is a place where we’re collecting and sharing the best that our dear Muhu island has to offer!

“Muhu Brands e-shop was born from the wish to support our good islanders. Muhu island is home to many active and venturesome manufacturers and craftsmen, who pour their hearts into their products and love their home island. As on the island, everyone has to make due on their own, any extra earnings are especially important for our community members and their families,” said the MuhuBrands.com founder, entrepreneur Tõnis Hinnosaar.

Muhu Brands has been created to be an all-year-round sales channel combining all Muhu manufacturers and craftsmen, which helps them reach new customers. It also gives the opportunity to share the uniqueness of Muhu with others, as the creations of the islanders are very special and they offer true emotions and spirit!

The e-shop is not only focused on handicrafts but brings together everything that is manufactured on the Muhu island. The selection also includes food products, books, and gift certificates. At the time of the opening, the shop includes approximately 20 manufacturers and the range is growing weekly, as by now, more than 70 Muhu manufacturers from our small island have already contacted us.

Muhu parish mayor Raido Liitmäe: “In Muhu, throughout time, people have considered those to be wise men, who have knowledge, but also can make something with their hands. Muhu people are entrepreneurial, knowing how to keep our history while being innovative, creating new products while we know how difficult it can be to market them for a small business. MuhuBrands.com e-shop gives our craftsmen and small businesses an alternative opportunity to live and work on the lovely Muhu island and sell their goods all over the world. I wish good luck for Muhubrand.com and I can definitely say that the people from Muhu island have used their hands and willpower to make this place one of the nicest and most appreciated places to live in Estonia.”

Young Muhu entrepreneur, Kätli Saarkoppel-Kruuser says that the e-shop Muhubrands.com offers customer a diverse range of Muhu manufacturers in a comfortable, clear, and modern environment. “I think that the e-shop is a nice addition to the local Muhu handicraft shops and studios and is very important for the small island. I am very happy to offer my products in the Muhubrands.com e-shop and since I am only starting my business journey, I am happy to grow together with Muhu Brands.”

Muhu Brands symbolizes the power of creating and acting together and offers all Muhu manufacturers and craftsmen an opportunity to show and share their original works all year round with customers within and outside the country borders.

The shop is managed by Engelvels OÜ and the software for the e-shop is developed by Blend IT OÜ. The contact for the shop is a Muhu local, Eva-Maria Kaasik (shop@muhubrands.com, +372 662 8863).

Tõnis Hinnosaar
Engelvels OÜ board member
+372 512 3086
shop@muhubrands.com
www.muhubrands.com